So you have a product/service you think people would want to buy, but no one’s buying it. You don’t know why. Perhaps your advertising isn’t effective enough, or perhaps the price is not right.
You start thinking about getting a social media marketing agency to help increase sales and brand awareness, but you’re unsure if this is the best solution for your business. First, let us look at several reasons why social media agency may be able to help your business out in growing sales and in gaining more customers:
1) Social media marketing provides data that can be used for plans.
Many businesses have been using Facebook ads to promote their products/services online – creating a page on Facebook and putting up posts to lure customers. Facebook has its own set of analytics that can help business owners see how customers interact with their posts and, more importantly, which posts get the most engagement.
2) Social media provides exposure and allows you to be seen by new eyes.
Credibility is everything when it comes to running a business. Do you think credibility is achieved if your company appears on the first page results on Google but only has two reviews? How about appearing in the top three search results, having hundreds or thousands of, but not ranking as high because you don’t have enough reviews?
Customers are more likely to buy from a business constantly being seen by them, either through ads or through word of mouth. If you are constantly appearing on people’s feeds, they may also be more inclined to check out your website/storefront and hopefully purchase one of your products or services.
3) Social media will help with lead generation.
Social media plays a huge role in creating leads for your company. If you have an e-commerce site, Facebook can help capture pages that have converted into interested users. It is then up to the business owners to engage these individuals and convert them into sales through their customer service skills using phone calls, texts, and emails.
4) You get to connect on a personal level.
People would rather be connected with an individual or company through social media than pick up the phone or meet face-to-face in this day and age. For example, using Snapchat during someone’s birthday party, an influencer promoting your product/service on their Instagram feed after receiving it, etc. These posts become more genuine, as they allow viewers to connect with the business owner personally.
5) Social media may help increase sales.
In today’s world of technology, people are used to getting what they want immediately. Consumers now expect businesses to provide them with the instant gratification of having what they want as soon as possible, whether this means same-day delivery of their online order or receiving a prompt answer to their customer service inquiry.
Social media has become such a big part of our lives that it has evolved into the most popular brand promotion and marketing method. Although it is important to use social media in moderation, strategically implementing it into your company’s marketing plan can benefit both you and your consumers.