There are many ways to manage your social media accounts, and with new platforms popping up every day, it can be hard to keep track of the best methods for you. With the help of this article, we will take a look at what types of social media management services exist and how they might benefit you.
1. Social Media Management
A social media manager is someone who has been hired to take care of your communications on platforms like Twitter, Facebook, YouTube, Instagram etc… This would definitely be the most popular option, and a good social media manager can be an invaluable asset to your company.
Usually, this person will post on your behalf, and if they have experience in your niche they can grow your social presence in a smart way. However, a lot of people may not like the idea of having someone else posting on their behalf because they have their own voice that they wish to use instead. If that’s the case, you might want to look into other options.
2. Social Media Control
Social media control is not for the faint of heart. You wouldn’t want your company’s name out there all day, every day, spread across social media in posts and updates that you have no control at all over. That would be like walking around with a heavy bag of hammers, which could help you in a situation where you need to repair something but nobody is around to do it for you.
Still, there are many good benefits to having a social media monitor on board. One of the main benefits is that you can get entertainment value out of following your own social accounts when it comes to this kind of monitoring. You will be aware of what people are saying about your company, and you have the option to get involved in the conversation if need be. If that’s something that interests you, then social media monitoring is a good option.
There are also other benefits like being able to keep a record of customer service issues or potential PR disasters. These are the kinds of things that you would want to know about before it’s too late, and with a social media monitor in place, you can make sure that you don’t miss out on anything.
3. Social Media Coordination
Coordinating your social media accounts might be something that sounds confusing, and I know this is one of the most overlooked areas when it comes to managing your company’s communication across all forms of social media. However, there are many good reasons to have someone else handle your social media coordination.
For example, they can help with some of the tasks that would be time-consuming for you or take you away from what needs to be done in other areas of your company. You could have daily coordination meetings with them and discuss topics that need attention. With the help of a social media coordinator, you will be able to concentrate on things like product development or running your company in a smart way.